At Modern Life Shop (truecowboystyle.com), we bridge the gap between authentic Western tradition and modern lifestyle needs. Whether you’re a rodeo champion, a weekend trail rider, or simply someone who appreciates rugged elegance, we’ve got the gear that fits your life.

Our Story

Founded in the heart of Lunenburg, US, Modern Life Shop began with a simple mission: to provide high-quality Western and equestrian gear to enthusiasts worldwide. What started as a passion project has grown into a trusted destination for those who value durability, style, and functionality in their apparel and equipment.

Who We Serve

Our customers are as diverse as the American West itself:

  • Riders & Ranchers – Professionals who demand reliable tack and saddles
  • Western Fashion Enthusiasts – Those who love the cowboy aesthetic in everyday wear
  • Outdoor Families – From baby gear to kids’ jeans, we outfit the whole crew
  • Competitors & Pleasure Riders – Offering specialized equipment for every discipline

What Sets Us Apart

Curated Selection: We’ve handpicked every item in our collection, from Ariat hoodies to Circle Y belts, ensuring only the best makes it to our shelves.

Unbeatable Value: Our massive discounts and mega sales make quality Western gear accessible without compromise.

Global Reach: While we’re based in Vermont, we ship worldwide (excluding some Asian and remote areas), sharing Western culture across borders.

Our Product Philosophy

Every product at Modern Life Shop tells a story of craftsmanship:

  • Apparel – From work-ready jeans to stylish serape hoodies, built for comfort and durability
  • Footwear – Designed for both stable and street
  • Tack & Equipment – Professional-grade gear for horses and riders
  • Specialty Items – Unique finds like paisley print shirts and tractor camp shirts

Join Our Community

Beyond being a store, we’re a gathering place for Western lifestyle enthusiasts. Follow us for:

  • Exclusive deals on fashion and footwear
  • Tips on gear maintenance and styling
  • Spotlights on Western culture and events

Ready to experience the Modern Life difference? Explore our collections today and discover why riders and Western enthusiasts worldwide trust us for their gear needs.

Shop Now

Modern Life Shop – Authentic Western Style for Contemporary Living